Tap, grab, go. The new frictionless storebrings the fastest shopping experience to Unipol Dome. So you don’t miss a minute of your event.
Tap a contactless payment card at the entrance gate of the store.
Discover the market: every product you pick up is automatically recognised and added to your virtual cart.
Simply leave the store: the amount is charged automatically. Scan the QR code at the exit to receive your digital receipt on your smartphone. If you purchased less than the pre-authorised amount, the difference will be automatically refunded.

An integrated AI-powered system makes “grab & go” shopping possible: no checkouts, no scanning.
The store’s cameras create a real-time digital representation of the space, without tracking your face. They recognise the products you pick up from the shelves and automatically update your virtual cart - while you stay focused on the show or the people you’re with.
Payment is secure, and once your purchase is complete, you can receive your receipt directly on your smartphone.
The system automatically recognises the products you pick up from the shelves using computer vision. When you leave the store, the total is automatically charged to the payment method linked to your entry, and you can request your digital receipt directly on your smartphone.
It is a temporary hold placed on your card. If you don’t purchase anything, the amount will be released by your bank. The funds may take a few days to become available again, depending on your bank’s processing times.
Recognition is carried out anonymously, and no biometric data is stored. The system automatically anonymises the faces of anyone entering the store, and video footage is stored and retained only for the period required by law to verify that the system is working correctly.
Yes. The card tapped at the entrance will pay for everyone entering with you.
Put the product back where you found it. You won’t be charged for it.
To avoid incorrect charges, please follow these simple guidelines:
Do not hand products to other people.
Do not hand products to anyone waiting outside the store.
Only take the quantity of products you can carry out of the store yourself.
Do not leave the store with a product before you have finished shopping.
Return any products you no longer wish to purchase to their original place.
If there is an error in the charge, you can dispute your digital receipt by scanning the QR code at the store exit and selecting the option “Is there an error on the receipt?”. If an error is confirmed, our staff will process the relevant refund.
The stores are located across multiple levels of the Arena: one on the Parterre level (L0), two on level L1 and two on level L3.